Taneesha, a former NCAA Division 1 athlete and Nutritional Sciences Pre-Medicine graduate, transitioned from founding her first company "AthELITEs and Beyond" a Youth Basketball Skill Development program, to opening and scaling the operations of a $6M ARR retail facility in the Oil & Gas sector. 

She was then recruited by Binance, a multi-billion dollar company and the World’s Largest Crypto Exchange, as a Global Social Media Specialist. While navigating the intricacies of a regulated and complex technology environment she achieved a 1.3M follower increase organically (3150%), executed social campaigns with over 1 billion reach, led viral video social strategies for a social network of over 13M followers, and collaborated on social roadmaps for partnerships with some of the worlds greatest public figures like Cristiano Ronaldo, Khaby Lame, The Weeknd, and more. 

Simultaneously, Taneesha launched "Life for Less," her personal brand with over 270k followers, providing practical insights on everyday savings, budgeting, and financial literacy tools.

Taneesha, now a trusted influencer and brand marketer, has been sought after by top Global and North American brands such as Binance, PC Financial, Loblaws, Food Basics, FreshCo, Intuit, Flipp, Cozey, Fit4Less, Unite Communications, and more!